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About ASA

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View ASA Overview By Master Chan Lee, owner of JK Lee Blackbelt Academy in Milwaukee, WI

Currently, less than 3% of the US population practices martial arts. As traditional martial art teachers, we understand that martial arts is the greatest shared activity for kids and families — but the vast majority of Americans have no idea what martial arts is all about. Frankly, we have done a terrible job of promoting the greatness of our sport.

The American Sabumnim Association (ASA) goal is to change this disappointing reality by being the glue to unite martial arts teachers in working together to:

  • Ensure high professional standards within the martial arts industry — by creating certifications that our members can earn
  • Increase public awareness of the benefits of traditional martial arts — with the goal of making our sport the #1 activity for kids and families
  • Enhance the business management skills of martial arts school staff — via our annual summit, top-school-owner webinars, private membership site with valuable resources, and a secret Facebook group where members can privately interact
  • Become exceptional teachers of taekwondo

Member Benefits

  • Premium listing on the Better Kids Institute website ( with inclusion on the “Top Martial Arts Schools” in your community
  • Listed on the ASA public website ( as a member school of the American Sabumnim Association
  • Rights to use the Better Kids Institute and American Sabumnim Association logos on your website and link to the BKI and ASA websites
  • Ability to participate in ASA webinars with top school owners
  • Opportunity to earn ASA certifications and use these certifications in the marketing of your school
  • Access to valuable resources on ASA’s private online membership site:
    • Archives of the recordings of webinars and conference calls with top school owners
    • Regularly-added educational content in the categories of marketing, teaching, revenue generation, staffing, and management
    • ASA certification e-learning courses
  • Opportunity to participate in ASA’s national campaign to promote the benefits of traditional martial arts
  • Group-buying discounts from ASA partners (e.g., uniforms, digital marketing services, insurance, specialized training)
  • Discount on annual summit attendance

The up and coming students of martial arts come are from a new generation that are growing up in a radically different environment. In addition, their parents view the world in radically different ways. As a result, martial arts schools need to adapt how we promote ourselves, communicate with our students, deal with conflict, and manage our schools — with the goal of our students becoming life-long learners of martial arts.

We need new educational programs, marketing, business-management skills, and professional standards for a new world, and the ASA’s goal is to provide them.

We need to work together to grow the popularity of martial arts in this country. As they say, rising tide lifts all boats and together we can grow to new heights.

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